You know that social media intern or firm you hired to drum up some sales for your business online? They may be exposing you to liability if not monitored appropriately. Often the online space makes things a little bit too casual. So long as you take those Tweets or Facebook updates as serious as an ad being published in a newspaper, most of you will be fine. The problems is how easy it is to publish something online. It can start with a tweet offering a prize which would require proper disclosures as required by state law or a Facebook comment that represents you will offer a refund to a particular customer, possibly binding you to other similar situations.
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